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Customer Journey Map Design

Visualize every step your customers take and turn this useful tool into a guide for innovation and training your team.

Objective

To map your customer’s journey in a structured and detailed way across all brand touchpoints—identifying opportunities for improvement, designing more consistent experiences, and optimizing service processes.
 

Includes

  • Collaborative work sessions to deeply understand your customers, processes, and business objectives

  • Analysis of key customer profiles (buyer personas)

  • Identification of critical customer journey stages (before, during, and after the purchase)

  • Mapping of essential touchpoints (in-person, digital, phone, etc.)

  • Evaluation of emotions, expectations, needs, and pain points at each stage

  • Identification of gaps between the current experience and the ideal one

Design of a personalized visual Customer Journey Map, including:

  • Journey stages

  • Customer emotions at each stage

  • Actions taken

  • Pain points and moments of opportunity

  • Recommendations to optimize each moment of truth
     

Benefits

  1. Visualize the entire customer journey

  2. Identify friction points and areas for improvement

  3. Align internal processes with customer expectations

  4. Improve consistency across channels

  5. Drive strategic, data-informed decision-making
     

Investment

Starting at $750 USD (price may vary depending on business type, location, and service scope)
*Ask about our special pricing for microenterprises

 

Service Duration

2 to 4 weeks, depending on client base, operational maturity, and depth of analysis required + Final design delivery within 3 business days

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