Target Customer Profile Design

Objective

To clearly, strategically, and actionably define and design your ideal customer profile—so you can align your marketing, sales, customer experience, and product or service development efforts toward the audiences with the highest potential for connection and conversion.
 

Includes

• Discovery sessions to understand your business, services, value proposition, and commercial goals

• Analysis of current and potential customers (when data is available)

• Segmentation of profiles based on relevant characteristics:

  • Demographic and geographic data

  • Buying and consumption behavior

  • Interests, values, and lifestyle

  • Pain points, needs, and motivations

  • Purchase decision criteria

• Visual and descriptive design of one or more Customer Personas (Ideal Customer Profiles)

• Delivery of a ready-to-use Customer Profile for:

  • Marketing campaigns

  • Service experience adjustments

  • New product design or offer improvements

  • Strategic recommendations to personalize the experience based on profile
     

Benefits

1. Clearly define your ideal customer

2. Optimize your messaging and campaigns

3. Align products and services with real customer needs

4. Improve segmentation and personalization

5. Increase the effectiveness of your commercial efforts
    

Investment

Starting at $750 USD* (depending on the number of profiles or depth of analysis required)
*Ask about our special pricing for microenterprises
 

Service Duration

2 to 3 weeks, depending on operational maturity and depth of analysis + Delivery of final profile(s) within 3 business days