Digital Reputation Strategy Design

Objective

To evaluate and strengthen your brand’s presence and perception across digital platforms, identify potential risks or weaknesses, highlight positive aspects, and build a strong reputation that supports your growth and customer loyalty strategy.

A solid digital reputation not only attracts new customers but also protects your brand in times of potential crisis. This service empowers you to take proactive, strategic action in an increasingly connected and transparent world.
 

Includes

Analysis of current digital presence:

• Evaluation of social media profiles, review platforms, search engine presence, and other relevant digital channels

• Review of customer mentions, comments, and ratings

• Assessment of tone, consistency, and alignment of digital communication

Reputation diagnosis:

• Identification of strengths and weaknesses

• Detection of potential reputational risks

• Basic benchmarking against competitors or industry benchmarks

Strategic action plan, including:

• Recommendations to improve brand image and build trust

• Response strategies for reviews and handling of negative comments

• Content suggestions to reinforce a positive reputation

• Optional: Monitoring of reputation evolution over an agreed period (available as an add-on)
   

Benefits

1. Strengthen online trust and credibility

2. Prevent and manage reputational crises

3. Increase positive brand visibility

4. Encourage favorable reviews, ratings, and mentions

5. Improve public perception and attract new customers
    

Investment

Starting at $2,000 USD (depending on the size of your digital presence and number of platforms analyzed)
*Ask about our special pricing for microenterprises
 

Service Duration

2 to 6 weeks, depending on scope and complexity